Walkers
UX Design & Web Design11.24 — 12.24


About:
I created a website that not only functions effectively but also captures the unique character of the business and its community-centric heart in Athens, GA.
To bring these features to life, I used WordPress as the content management system, leveraging a mix of pre-built templates, plugins, and custom HTML/CSS to achieve the desired functionality and design.

Tools:
Wordpress
HTML
CSS




Stratocaster Wrapped
UX Design & Web Design09.24 — 10.24


About:
This project focused on creating a responsive webpage using Bootstrap, with an emphasis on grid layouts, content alignment, and a cohesive design process. Through a structured planning stage and iterative refinement, the project evolved to effectively balance simplicity and functionality while addressing challenges with layout alignment and responsiveness. The final result demonstrates thoughtful execution and a user-friendly design.
Tools:
Bootstrap
HTML
CSS
JS





Dodd Ambassadors
Branding, Graphic Design, Web Design05.24 — 12.25


About:
As an ambassador of Lamar Dodd School of Art, I was able to not only lead in programming, fundraising, and events, but also serve as graphic design chair and vice president, where I created print and digital graphics, designed promotional materials of events, artists, and the art school across campus and social media. I created a new logo and brand style guide through illustration and a created a custom logo font. I also updated the website's visual and interactive elements through Squarespace.
Tools:
Illustrator
InDesign
Canva
Squarespace







GA ESTEEM
Graphic Design - Logo Design09.25 — 10.25


Mission:
A statewide alliance dedicated to supporting science educators by identifying exemplary teachers, building mentorship networks, and creating leadership pathways. 
Through a hub-based network of educators, institutions, and organizations, the initiative strengthens connections across Georgia’s science teaching community to enhance instruction and student outcomes.
Process: 
I began with iterating on a list of key ideas and iconography of GA ESTEEM’s mission, including researching moleculure structure, science iconography, and connective symbols to relate back to the goals of the alliance. Next, I sketched shapes and structures and also landed on a simple and academic font that still felt geometric. 
Next, I experimented with visual concepts (left document), and landed on logos to present (right document). 
Product:
We landed on a hexagonal chemistry shape that communicates molecules, with a 3-pronged atom inside (that also was stylized as people to represent both teachers, the 3 hubs connected to the center, and a network of connectivity through the ammonia molecule structure). 
The stylized teacher figures turned and overlapped in the centercreated a “star” shape, also communicating energy and impact.
Tools:
Illustrator
InDesign

Key Ideas:
  • science teachers
  • mentorship
  • network
  • alliance
  • advocacy
  • leadership
  • impact
  • connections
  • engage
  • inform
Iconography:
  • science
  • teachers
  • atom
  • molecule
  • neurons
  • state of GA
  • network
  • connectivity
  • 3’s
Molecular structure:
  • cubane molecule (cube)-> G or E
  • ammonia (3, center connecting all “hubs”) Chemistry
  • Hub symbol
  • People icons turned = “star” shape  


Lorelei Uschold 2025